We’re super excited to be a sponsor of the Grace Hopper Celebration of Women in Computing for the first time this year. MailChimp is all about promoting diversity in technology, so supporting this great conference was a natural fit. Part of our sponsorship involved dreaming up some MailChimp swag for attendee gift bags. We always have fun with sponsorships, but this time we were especially jazzed about the statement we could make.
We wanted our swag to reflect our commitment to the conference’s mission of diversity and creativity, and we also wanted it to relate to our new recruitment campaign, “MailChimp is different.” We’re a pretty tattooed bunch, and we love collaborating with the folks at Tattly, so doing temporary tattoos was a no-brainer. And why design one when you can design a whole pack?
Our entire design team worked on this project, each taking our own approach. I wanted mine to convey a strong feminine quality and be representative of someone stylish and modern. I looked to Alphonse Mucha for inspiration while pairing my illustration with a bold, strange use of technology: a virtual reality headset. I also included an homage to another strong female character, Mrs. Frisby from Mrs. Frisby and Rats of NIMH, by including a similar amulet around her neck.
This project brought each of our individual styles and unique thought processes to the table. Here’s the rest of the team’s Tattly designs, with a little glimpse into the creation of each.
“My design is a rose in a traditional American style. I love this kind of tattoo, especially how important the text becomes in the overall meaning of the piece. ‘Born to Code’ felt like a great mantra for this group of engineers and developers.” —David Sizemore, art director
“I aimed for an accurate representation of Grace Hopper herself, but also wanted to maintain a traditional illustrative style in her portrait. In my favorite photograph of her, she’s beaming with confidence and wearing this beautiful Naval hat and uniform. From what I have read about her, she would wear her uniforms and medals often in meetings and lectures, even after retiring. She clearly felt a sense of pride in her accomplishments, so I wanted to be sure that my illustration captured her as the confident, self-assured woman she was.” —Mattiel Brown, designer
“I loved Jason’s concept of using wearable tech in his design and wanted to do something similar. But I also really wanted to draw a cat. The heart wants what it wants. This led to the idea of a cat checking her smartwatch, perhaps for notifications from her fast-paced tech company. Jason suggested having the cat sit in a box and at the last minute I added a beam of light.” —Jane Song, designer