Redesigning MailChimp’s Guide Covers

Posted by David on February 6, 2015

One of our writers, Brandon, completely overhauled—rewrote, consolidated, eliminated, and generally updated—MailChimp’s guides recently. The guides have been a helpful tool for our users, and with these updates, they’re positioned to be even more helpful in the future.

In addition to the content, the guide covers were in need of a facelift. Some of them had been on our site for years, and were getting a little long in the tooth.

Instead of slowly designing a cover or 2 in between projects, our team tackled them all at once. We divided them up amongst 4 designers and set aside a week to work on them—each afternoon was DedicatedCoverTime™. Our creative director regaled us with stories about the old covers, we explored ideas and techniques, and by the end of the week, we had a whole set.

Below, our designers talk about a few of the covers we made.


Common Rookie Mistakes

For Common Rookie Mistakes, I was reminded that sometimes, the design process begins by throwing things together, pulling them apart, and crumbling them up again just to see what happens. To create the effect of a misused copy machine, I created a digital design and repeated a process of printing and scanning to roughen it up.

Mattiel Brown


MailChimp for Designers

The Designers cover was more difficult than I anticipated. I’m a designer—shouldn’t be too hard, right? But my ideas were all convoluted clichés, or illustrations too in line with current design trends. It needed to be something that would ideally last a few years. Once I simplified my assets down to basic colors, shapes, grids, and techniques, things quickly came together.

David Sizemore


MailChimp for Musicians

For the Musicians guide, I immediately thought of my friend Stephanie who’s been in a band and touring the globe for years. To me, she embodies the heart and soul of working musicians. We caught up at The EARL (Atlanta’s best rock ‘n’ roll venue) to snap some photos of her holding a cassette. The only thing missing from this guide is the audio version!

Jason Travis


Getting Started with MailChimp

Initially, I was stuck on journey imagery: maps, planes, packed bags, even a space shuttle. But then I thought more about how people use MailChimp—as a daily activity, rather than a single event—and it clicked. Why not connect it to the most important—and best—meal of the day?

If you’d like to make your own pancake Freddie, I roughly followed this method.

Jane Song

Subscribe To Our Newsletter

Your information will be used to send you MailChimp updates. You can change your mind at any time by clicking the unsubscribe link at the bottom of any email that you receive from us. You can find details about our privacy practices here.