A simple premise: Have a co-worker dress up as Freddie and surprise his three-year-old son, who was also wearing a miniature Freddie costume (which was designed and sewn by his mother, the co-worker’s wife). Oh, to be a kid again.
A few months ago, Stephen Martin (MC mobile developer/designer) and I started the slow process of rethinking the MailChimp mobile app icons. During our initial exploration Louie Mantia gave a talk at the Renaissance Conference about icon families. This talk helped define our goal: keep the individual brand personality of each app while unifying the visual language.