In a recent DesignLab post, Jane talked about our Reply All vinyl Freddie giveaways. The plan was to have a new video for each new vinyl Freddie, revealed at the beginning of each giveaway.
The first video and giveaway featured classic Freddie, which was a challenge. Weird is easy enough to do, but how do you bring new meaning to a mascot who’s been around for more than a decade?
Initially we had a very Dada-esque non-sequitur idea that slowly evolved into someone making prototypes of Freddie, which parallels the actual creation of the first vinyl Freddie.
To get to any final product, it’s best to make iterations that lead to better options and ideas. Which is the same arc we followed with the video: taking a raw idea and figuring out where it might lead. A creative process video about the creative process, if you will.
Which makes this a creative process blog post about the idea of the process of creating a video about the process of creation. Yeesh.
Anyway, we tried to take a wide-eyed, childlike approach while producing something that was modest in scope and budget. We put a lot of time into storyboarding the video, which kept our brains from melting on the actual shoot day. While figuring out the conceptual phase, Troy and I tried to stay focused on 2 main ideas:
“What’s the silliest thing we can come up with?” and “What would make us laugh and have a good time?”
We storyboarded for a couple days and prepped different versions of Freddie. We casted Jane as the hand model, keeping everything internal. At the end of the day we ended up with a fun interpretation of how a vinyl Freddie is created. In doing so, we learned about ourselves and how we make things together.
So, what does it take to make a Freddie?
Snacks and power tools, mostly.