What does it take to make a Freddie?

Posted by Jason on April 17, 2015

In a recent DesignLab post, Jane talked about our Reply All vinyl Freddie giveaways. The plan was to have a new video for each new vinyl Freddie, revealed at the beginning of each giveaway.

The first video and giveaway featured classic Freddie, which was a challenge. Weird is easy enough to do, but how do you bring new meaning to a mascot who’s been around for more than a decade

 

Initially we had a very Dada-esque non-sequitur idea that slowly evolved into someone making prototypes of Freddie, which parallels the actual creation of the first vinyl Freddie.
 

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To get to any final product, it’s best to make iterations that lead to better options and ideas. Which is the same arc we followed with the video: taking a raw idea and figuring out where it might lead. A creative process video about the creative process, if you will.

Which makes this a creative process blog post about the idea of the process of creating a video about the process of creation. Yeesh.

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Anyway, we tried to take a wide-eyed, childlike approach while producing something that was modest in scope and budget. We put a lot of time into storyboarding the video, which kept our brains from melting on the actual shoot day. While figuring out the conceptual phase, Troy and I tried to stay focused on 2 main ideas: 

 “What’s the silliest thing we can come up with?” and “What would make us laugh and have a good time?”

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We storyboarded for a couple days and prepped different versions of Freddie. We casted Jane as the hand model, keeping everything internal. At the end of the day we ended up with a fun interpretation of how a vinyl Freddie is created. In doing so, we learned about ourselves and how we make things together.

So, what does it take to make a Freddie?
Snacks and power tools, mostly.

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